The Green Advantage for Property Management Professionals
The current real estate market can be tough and property managers are experiencing more vacancies, dropping rent prices, and difficulty finding qualified applicants. It is increasingly important to market yourself with a competitive advantage and going green may just do the trick.
Green Your Properties…Green Your Marketing
1) Highlight the Savings
If other rental homes are marketing their property for the same price in rent, then you can emphasize the savings a resident will accrue due to lower utility charges because you’ve invested in environmentally friendly appliances, light bulbs, and fixtures.
2) Made in the U.S.A.
The Home Performance Resource Center states that most sealants, caulking, windows, and HVAC systems being used today in home energy retrofits are manufactured in the United States. You can go green by purchasing materials made in the U.S. because it lowers the transportation fuel and energy spent importing goods internationally.
3) Breathe in the Fresh Air
Most rental units need to be repainted from time to time and investing in no or low-VOC paints and sealants is a great opportunity for you to market yourself as green. Advertise the fact that you care about creating an environmentally friendly and clean air habitat for your residents and their families. Parents and pet owners may be particularly attracted to a listing that boasts of having a lower toxicity.
4) Non-Toxic Matters
Advertise the fact that you do not use toxic chemicals as pest control either inside the residence or outside in the yard. Elderly people, responsible moms, and environmentally conscious individuals alike will gravitate to a safer environment for their home.
5) Children Are Receptive to Green Messages
Kids today are inundated with frightening messages of global warming and will be interested in learning what environmentally friendly measures their parents have made by reducing their costly resources in an energy efficient home. This advantage in the rental market is priceless.















